If you have a website and no one can find it – this is about as useful as having a shop that is on Mars. If you have a site on the web and people can find it but it gives them no compelling reason to buy it would be as much use as having no one operating the tills in a shop. A few (maybe bad) analogies but I think you get the point.
Internet Marketing is not as complicated as people think; in fact if you know what your customers are looking for it can be very straightforward. You might come up number one in the search engines for your own company name, but if you were looking for a plumber in your town, you would type exactly that into a search engine. The way to get people to come to your website firstly is to think of phrases that people would type into the search engine to find you business.
Once you’ve also discovered the holy grail of internet marketing you will also realise that internet Marketing is not expensive. Compared with almost any other marketing activity, Internet Marketing expenses will be less than any type of offline advertising and what’s great about this is being able to track where every customer came from. You need a good statistics package for this –Google Analytics ticks all of the boxes and best of all, is free.
Once you’ve driven the traffic to your website you need to be able to sell your product them. A number one tip for this is to sell the benefits of having your product in their lives, not about specific details on the first page. The first page they come to is often called a landing page, as it does what it says, someone clicks on a link and they land on a page. Ideally you want this page to be exactly what the search engine promised to them as you run the risk of someone clicking on your link and hitting the dreaded back button.
Once you’ve got the benefits sold, you will need to have a call to action, or CTA as they call them in the business, and actually get them to make the commitment to either call you, or even better get their credit card out and buy there and then. That’s the simplest way to turn ecommerce stores into gold mines or if you run a service based business you need them to leave there details so you can follow up with their interest.
You should now have a basic understanding on how you can increase visitors to your site, giving them a compelling reason to act and eventually converting and them becoming a customer.
If you need more information ask the Internet Marketing Expert