Maybe they didn’t need your product or service at that time or they were just browsing, what you need to do is get them to sign up and build up an email list of potential customers who you can then base an email campaign around.
Step One: Build your List
- Use incentives - People are more likely to opt in if you give them a useful incentive.
- Build up your email list using other sources -Keep your email list in mind when creating your other marketing material.
- You can use your website as a powerful way of getting opt-ins too - provide a online form to register immediately.
- Don't ask for too much information at the registration stage - lots of boxes to fill in will discourage people.
- It's even more effective when you make offers available exclusively through your email marketing. People will then look out for your latest email.
You will then be able to email these people with special offers giving them a gentle reminder that you and your site are still out there - what are you waiting for - start collecting customer information today.
Step Two: Tell people about your business
As we all know, it is far easier to get work from your existing clients than it is to generate new business. But how many of your clients know about everything you have to offer?
You have probably got a whole range of services, products or complimentary services that your clients will be more than happy to get from you, they just were not aware you offered them. Of course if they were happy with what you did for them last time then they are much more likely to buy from you again as you’ve already started to build a relationship with them.
Step Three: Try it again.
It might take a couple of emails before you start getting any leads but that’s ok – email is free after all!
You should now have a basic understanding on how you can increase your conversions through Internet Marketing and in particular Email Marketing. If you need more advice, ask the expert.