How can your business generate online leads?
So, what is Internet Marketing?
1. Internet Marketing is all about driving relevant visitors to your website who are interested in your product or service using search marketing.
2. Internet Marketing is making sure when these visitors arrive at your website they have a reason to act, to make an enquiry instead of leaving your website and then visiting your competitor’s website you can do this through calls to actions.
3. Internet Marketing is continually keeping in touch with your existing clients and anyone who has shown an interest in what you do. – you can do this through email marketing.
How do all of these pieces fit together?
Natural Search
Natural search results means getting your website to the top of the search engines for specific keywords that relate to your business. It is known as search engine optimisation. There are a variety of techniques to search engine optimisation and it generally is a slow burn that will yield results in long run.
A site with many pages can target many keywords. Make sure each of your website pages have keywords at the following points:
- Title Tags on the page should be your keywords
- It is important to have your keywords included in your copy on the page but also make it readable to the end user.
- Link building is getting other websites to link to you. The more sites you can get to link to you the better. Try to avoid link exchanges, quite often these links will cancel each other out – instead ask suppliers, customers and friends if they will link from their website to yours.
Search engine optimisation (SEO) does not happen overnight, it is something you should keep working at – but get it right and you will see a massive increase in the number of people finding you on the web.
Paid Search
Paid Search is advertising right at the point when someone searches for your product or service, and paying the search provider every time someone clicks on your ad.
Think about factors such as;
- What people are likely to search for when looking for your product or service
- If a phrase is initially expensive to target try optimising it or going further into a niche
- Make sure your advert gives them a compelling reason to visit
- Make sure your landing page gives them the information that was promised in the text
This is a highly targeted way to firstly get traffic to your site, and if it’s relevant to searches carried out it will be the number one way for instant generation of online leads. This is the quick win solution if done well.
Calls to action
Once you have visitors to your site through the use of internet marketing it is a must to convert them into either leads or sales. This is done through the use of good landing pages with Calls to actions on. In the world of call to action you simply must specify what you want a visitor to do – whether this is to call you, contact you by email or buy, 21st century websites must call the visitor to an action.
If a visitor is not ready to commit to anything you must also call them to leave their details. A good incentive is to offer something for free - your expert knowledge.
Email Marketing
Email marketing consists of gathering a list of email addresses of people you have previously had contact with or those that were just not ready to commit to a sale and sending emails to them. These emails could be in the form of a special offer or a discount, or if you sell products a sale. Where possible it should be personalised and offer products relevant to them as the more relevant it is the more likely they are likely to convert.
If you follow these steps you should find that your website will become the hub of all your online marketing.